If you’ve just launched a local cleaning business you’ll need to do some, make that a lot, of marketing for your new cleaning business. These days, digital cleaning company marketing is essential no matter what size of cleaning business you have.
At Polished Clean we want to help great cleaners generate more enquiries once they’re actually in business! We start by letting you reach a wider audience with a FREE listing on our cleaning services directory… and even our Premium Listing only costs a few pounds each year!
Many small local cleaning companies provide a terrific service. Flexible, reliable and providing a trustworthy cleaning service that puts some of the bigger players in the game to shame!
Unfortunately, being a great cleaner isn’t enough these days. You already probably deal with arranging appointments, admin work, keeping on top of your books and more, all in addition to actually cleaning, so when do you find the time to effectively market your business?
It needs done though! But do you do it effectively? Well, that’s the million dollar question!
Cleaning Company Marketing in the Digital Age
Digital cleaning company marketing for your new cleaning business doesn’t have to be expensive… but it can become (very) expensive if done wrong.
Your starting point is getting a website. If every social media company fell by the wayside you need something online which you own. A website sits there, 24 hours a day, 7 days a week but if you don’t invest some time to build it won’t bring you much custom by itself.
At Polished Clean, our website is constantly improving it’s ranking on all the main search engines. We’re doing that through SEO (search engine optimisation), which means adding articles which target what someone is looking for.
How did you end up on this page? Chances are you typed something that included “cleaning company marketing” into Google.
That all takes time though. So you need to add content to your website over time, concentrating on cleaning related topics. Posting articles related to your local area will also help.
Your website should tell people what you do…and show them how you do it too. Pictures and videos are a great way to do this so setup a YouTube channel and embed the videos on your website.
YouTube is effectively a search engine so uploading any videos you make will help boost your online visibility too.
Make sure you’re website is ‘responsive’ – that means make sure your website looks good on both your mobile phone and on a PC / laptop.
If you haven’t got time to build one yourself, or don’t know how to build one, then hiring a web design company to build one for you could well be a more cost effective solution.
SEO helps Google and other search engines find your website but as a local business there’s another, quicker (and dare we say fairer) way – Google My Business and Bing Places.
Google My Business allows you to appear on both Google Search and Google Maps. On Google Search you appear in a box, with a map, alongside other local businesses in the same category.
The great thing about this is that’s it actually appears above normal search results so you stand more chance of someone clicking on your listing to find out more about your business.
Bing Places operates in a similar fashion and, if you’re a new customer, you may be able to claim a £75 advertising credit which you can use to’dip your toes’ into the world of advertising.
Digital Cleaning Company Marketing via Social Media
Social media is pretty much now the default way to grow your cleaning business online. But, with so many companies vying for peoples attention sometimes it’s difficult to be heard.
Also, when it comes to business pages, social media companies would rather you pay them to put your content in front of others. Advertising on platforms like Facebook can become very expensive and produce little results if you don’t know what your doing so it needs to be done with caution.
A cheaper option is to use your personal profile to let people know what you’re doing in your cleaning business. Don’t do it in a ‘spammy’, all you ever post about, way though! Just occasionally add in a post which shows what you do… and how good you are at it!
Don’t spread yourself too thin though. Concentrate on building an audience on one platform, whether that be Facebook, Twitter, Instagram, etc.
A personal profile on LinkedIn can be particularly effective when it comes to digital cleaning company marketing which is actually free. We won’t go into LinkedIn any deeper here but when you add your cleaning business to our directory you’ll get our FREE eBook – “The Polished Clean Guide To Linked: How to grow your cleaning business using online networking”.
Online Business Directories
Although they’re probably less relevant today, you should have your cleaning business listed on some online business directories. There are plenty to choose from but we’d recommend listing on the following for starters:
All of the above online directories offer free listings but some will contact you to offer you the chance to upgrade to premium services – it’s how they make their money after all – but you can say no and still receive a free listing.